In conversation with Prof. Ramendra Singh
Prof. Ramendra Singh is an Associate Professor of Marketing at IIM Calcutta. He has completed his Ph.D. from IIM Ahmedabad, MBA from XLRI Jamshedpur, and B.Tech from IIT-BHU.
His research has been published in reputed international journals such as the Journal of Macromarketing, International Marketing Review, Journal of Business Ethics, Industrial Marketing Management, AMS Review, Journal of Information Technology, and Marketing Theory. He has worked for several years in sales and marketing positions in several organizations, including, Indian Oil Corporation, ExxonMobil, SRF Limited, and ICICI Bank.
He has also undertaken several training and consulting projects. His key research areas are the bottom of pyramid markets, market development, and value creation, and sales management challenges.
In his free time, he likes to think. He is the recipient of the B K Birla Distinguished Research Scholar Award in Social Science and Management 2019.
He looks for is research context almost everywhere. He is a thinker and researcher who is bringing and publishing Indian Context like Jan Pehchan, Bharosa, Len-Den, and Karma.