Semiotics | Challenging research areas | ft. Dr. Ridhi Agarwala | Ph.D. IIM Calcutta

In conversation with Dr. Ridhi Agarwala

Ridhi is a Fellow from IIM Calcutta in the Marketing area.

She is highly fascinated with signs and symbols. She explores how ‘meaning’ is created and interpreted by consumers towards brand names, logos, colors, words, icons: each of these has a semiotic value. She is also deeply interested in research on religion, religiosity, and religious signs and their impact on consumer behavior.

She shares her passion for people through courses, workshops, and online videos.

Before her doctorate from IIM C, she was a serial entrepreneur, having created two ventures.

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