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Exploring the unexplored | Branding of Shoes | Prof. Gyan Prakash | NIT Jalandhar
Dr. Gyan Prakash is currently working as an Assistant Professor at Dr. B. R Ambedkar National Institute of Technology, Jalandhar, Punjab. He developed professional logistics to improvise student performance. Also, he guide, lead, and mentor students in research projects. His Area of Specialization include Marketing Management, rural marketing, and Consumer Behavior and Current Research Interests…
The journey of publishing: Convenience matter in mobile banking adoption intention? | Prof. Bikramjit Rishi | IMT Ghaziabad
Prof. (Dr.) Bikramjit Rishi holds Post Doctorate (Funded by European Union) Ph.D and MBA. He has more than 18 years’ professional experience and currently Associate Professor (Marketing) at Institute of Management Technology (IMT), Ghaziabad, India. He has 35 referred research papers, 9 book chapters, 7 cases, 40 conference papers and three books to his credit.…
A Researcher’s Dilemma | DOs and DON’Ts | Research Paper Submissions | Prof. Justin Paul | University of Porto Rico, USA
In conversation with Dr. Justin Paul. Editor-in-Chief, International Journal of Consumer Studies Professor, University of Puerto Rico, USA. Distinguished Professor IIM K and SIBM. Dr Justin Paul, currently serves as Editor-in-chief of International Journal of Consumer studies (IJCS), a 45 year old, global academic journal ranked as A grade by Australian Business Deans Council. .A…

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