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Professor Nandakumar Mekoth is professor of marketing and chair of Fellow Program in Management at Goa Institute of Management. He teaches marketing and research methodology and has research interests in services and consumer behaviour.
Professor Nandakumar Mekoth holds a doctorate of the University of Calicut, India and has completed Faulty Development Program of Indian Institute of Management Ahmedabad. He has more than 30 years of post-graduate teaching experience and research experience at Goa University. His teaching area is Marketing with research interest in Services Marketing and Consumer Behaviour.
He also held positions like Dean, Faculty of Management Studies, Head of the Department of Management Studies, Chairperson of the Board of Studies of Management Studies, Member of Academic Council, and Member of Court at Goa University
Professor Mekoth has published nationally and internationally in reputed, scholarly journals and presented papers in conferences organized by premier institutes like IIMs and international universities in Italy and Switzerland. He has taught in University of Applied Sciences, Ingolstadt, Germany under exchange program sponsored by DAAD. He has also taught at University of Ravensburg, Germany.
He has guided several Ph. D students and M Phil students successfully. He has been an invited resource person in several research methods workshops and has specialized skills in research methods including data analysis using SPSS and Structural Equations Modelling using Amos.
Through this video interview, Prof. Mekoth highlighted why one should choose Goa Institute of management for their Research Journey beginning. A PhD or FPM course must be done at a place where you learn in the best possible way. And GIM has taken care of all these facts while structuring the FPM Program.