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Prof. Neena Sondhi is the Shashi Budhiraja Chair professor for Management Research at International Management Institute New Delhi. She currently holds the portfolio of Dean Research, Accreditation & Regulatory Affairs at IMI New Delhi.
An alumnus and a merit holder from the Faculty of Arts, University of Delhi, has a diverse 25+ years of teaching, research, and consultancy experience. She has been trained in the Case Method of teaching and writing from the prestigious Harvard Business School and is a certified trainer from the Indian School of Business & UNICEF, for monitoring and evaluating the effectiveness of Social Programs.
Dr. Neena Sondhi has to her credit, numerous diverse Social and Organizational consulting assignments. Some of her clients from Government/National and International organizations are – NITI Ayog (Planning Commission of India); IRDAI (Insurance and Regulatory Development Authority of India); IDRC Canada; Navdanya Foundation; Business Foundation; Safe Water Networks etc.
She is an avid researcher and has to her credit more than 50 peer-reviewed research papers in International and National journals of repute, more than 75 Newspaper and Magazine articles, and 25 conference papers.
Additionally, she has written many award-winning case studies that have been recognized at international case competitions; 15 case studies authored by her are available at the Harvard Business Publishing site. Her co-authored book titled “Research Methodology: concepts and cases” has been widely adopted in prestigious business schools across the country and is rated as one of the top 25 books in management education.
Dr. Neena Sondhi has been felicitated for her academic and professional work by various bodies. In 2013, she was awarded the “Best teacher in marketing management” award by the Dainik Bhaskar and Dewang Mehta foundation and as the ‘Distinguished woman in management’ by the Venus International Foundation in March 2018.
She has also been awarded and accolated for the quality of her research. In 2015, her paper on organic consumption was judged as the best research paper 2015 by Emerald Publishing. In 2017, her Case study titled Clubb international private limited: marching ahead to new travels was judged as the prize-winning best-case amongst more than 100 International cases in the ISB-Ivey international case competition.
In December 2017, her paper on Shopping cart abandonment was judged as the best research paper at the fifth ITQM conference, 2017. In October 2018 her Case study titled Nappa Dori: crafting the brand strategy was judged as the prize-winning best case in the Marketing category amongst more than 100 International cases in the ISB-Ivey international case competition.
In 2018, her case study titled Saregama India ltd.: repositioning the value proposition was judged amongst the top 10 best cases in the ISB-Ivey international case competition.
Recently, in September 2020, she won the ‘First Runner-up award’ at the 26th CEEMAN & Emerald Case Writing Competition for her co-authored case study, “Peebuddy: Ladies, It’s Time to Stand-Up”.
Most recently, her co-authored case titled Scaling up SIROHI: Can Women Empowerment and Sustainability Drive a Luxury Brand? was honored as the ‘Highly Recommended Case Study’ at the prestigious 27th CLEMANS-Emerald Global Case Competition 2021.
Books by Prof. Neena Sondhi