Dr. Justin Paul serves as Editor-in-Chief, International Journal of Consumer Studies (A ranked & SSCI listed) & as Professor in the Ph.D. & MBA programs at the University of Puerto Rico, San Juan, PR, USA.
A former faculty member of the University of Washington, is currently a full Professor in the Ph.D. & MBA programs at the University of Puerto Rico, San Juan, PR, USA, and holds a title- ‘Distinguished Scholar’ with India’s premier business school- IIM (IIM-K). He is well known as an author/co-author of best-selling textbooks – Business Environment (4th edition), International Marketing, (2nd edition) Management of Banking & Financial Services (2nd edition), and Export-Import Management (2nd edition) by McGraw-Hill, Pearson & Oxford University Press respectively. He served as a full-time faculty member with the Rollins College-Florida, and Nagoya University – Japan, accredited by AACSB & AMBA in the past.
Dr. Paul is known for developing and introducing the Masstige model and measure for brand management, Masstige theory for marketing, CPP Model for internationalization of firms, 7-P Framework for Performance & International Marketing, and SCOPE framework for the success of SMEs. His articles have been downloaded over 600,000 times, which rank him among the most downloaded academicians in the field of business and economics. He is an author of over 78 articles in SSCI listed journals, out of which 55+ are in journals ranked as A & A star by Australian Business Deans Council.
Also check the other video by Prof. Justin Paul on DOs and DON’Ts while submitting a research paper for publication