EMAC 2022 – The Annual Conference and the Doctoral Colloquium will both be held onsite. Marketing is a relatively new discipline in the history of science. Although its scope covers one of the most dominant parts of our practical life and all of us are deeply involved, from an academic perspective, after more than half a century, marketing is still struggling to achieve the reputation that a matured discipline has.

PROGRAMME

• Doctoral Colloquium: 22-24 May, 2022
• Annual Conference: 24-27 May 2022

For detailed programme, tracks, guidelines, and more information, see the submenus.

DETAILED PROGRAMME

The final programme will be finalised on 15 May 2022.

ANNUAL CONFERENCE

Tuesday, 24 May 2022	8:00 am – 7:00 pm Registration 7:00 pm – 9:00 pm Welcome reception
Wednesday, 25 May 2022	8:00 am – 8:00 pm Registration 9:00 am – 5:30 pm Parallel Sessions 6:00 pm – Alternative Social Programmes
Thursday, 26 May 2022	8:00 am – 8:00 pm Registration 8:30 am – 9:30 am EMAC General Assembly 9:30 am – 3:30 pm Parallel Sessions 4:00 pm – 6:15 pm Keynote Speakers, Award ceremony 6:30 pm – 8:30 pm Poster Session
Friday, 27 May 2022	8:00 am – 2:00 pm Registration 09:00 am – 5:15 pm Parallel Sessions 7:00 pm – 11:59 pm Conference Dinner

 

DOCTORAL COLLOQUIUM

Sunday, 22 May 2022	1:00 pm – 2:00 pm  Registration 1:30 pm – 2:00 pm Welcome coffee 2:00 pm – 5:00 pm  Tracks 7:00 pm – 9:00 pm Dinner
Monday, 23 May 2022	8:00 am – 9:00 am  Registration 9:00 am – 4:20 pm Tracks 5:00 pm – 6:00 pm Plenary Session 7:00 pm – 9:00 pm Offical Doctoral Colloquium Dinner
Tuesday, 24 May 2022	8:00 am – 9:00 pm Registration (Open for EMAC) 8:40 am – 11:00 am Tracks 11:30 am – 12:30 pm Plenary Session 12:30 pm – 1:15 pm Meet Editor; closing statements by EMAC President

 

TRACKS & TRACK CHAIRS OF EMAC 2022

• Advertising & Marketing Communications
• Business-To-Business Marketing & Supply Chain Management
• Consumer Behavior
• Digital Marketing & Social Media
• Innovation Management & New Product Development
• International Marketing & Marketing in Emerging Countries
• Marketing Strategy & Theory
• Methods, Modelling & Marketing Analytics
• Pricing & Promotions
• Product and Brand Management
• Public Sector and Non-Profit Marketing
• Relationship Marketing
• Retailing & Omni-Channel Management
• Sales Management and Personal Selling
• Services Marketing
• Social Responsibility & Ethics
• Tourism Marketing
• Transformative Consumer Research

Keynote speaker

1. EMAC is proud to present the EMAC Distinguished Marketing Scholar Award 2022 to Professor Gerrit van Bruggen from the Erasmus University Rotterdam.
2. Gerrit van Bruggen is a Professor of Marketing at the Rotterdam School of Management at the Erasmus University in the Netherlands.

 In his research, he studies the impact of information technology and systems on marketing strategy and marketing decision-making. He has been a major contributor to EMAC over the years and is a former EMAC president. In 2022 he will become the new Dean of the EMAC Fellows.

Presentation guidelines

We are delighted to count on you and your participation in EMAC 2022. Here is a short description of how to take your presentation at the conference:

• Language: English
• Presentations format: PowerPoint (PC/Mac)
• Presentation Timing: Presenters are asked to enter the room in which they are presenting a minimum of ten minutes before the start of the session to allow them to test the system and meet the chair of the session. The chair will remind the presenter of their timings before the start of the session.
• Keeping to Time: Presentations should be 15 minutes maximum. We strongly advise you to stick to the structure of your paper by including the introduction, methodology, results, conclusions, and references, adhering to the outline of the PowerPoint template. Then, there will be further 5 minutes for discussion with the room chair, participants, and attendees.
• Presentation in the case of co-authoring an article with other colleagues
• She co-authored the article with other colleagues. Can we all present? Yes. As long as your colleagues are all properly registered for the EMAC 2022 Conference and the presenting time is respected (15 minutes maximum). We recommend having no more than two presenters per article. 
• If you have any questions, please feel free to contact us at emac2022@uni-corvinus.hu

Posters

The designated poster session will take place on Thursday, May 26th, from 18:30-20:30.

• Poster Session: 18:30-20:30
• Poster set-up time: 16:30-18:15
• Poster removal time: 20:45-21:45

A finger buffet and drinks will be supplied at the Poster Session. Authors may find it useful to provide printed handouts of their work/poster for delegates to take away with them. Authors are requested to be present beside their poster, throughout the Poster Session.

Type of letter, font, and size:

We recommend using the following font and font size:

Type of font	Arial
Font size	Title: At least 36 points. Headings: 30 points or more. Text: At least 24 points.
For arranging your posters	Poster boards are ca. 2m x 1m high and wide. Please prepare one poster in Size DIN A0 (width 84,1cm x height 118,9cm). Posters will be sorted by tracks. You will be assigned a board and slot number upon arrival. In case you send us your poster until 5th May, we print it and arrange it.
Please note that we cannot preserve your poster after dismounting time so please ensure you remove your poster. We recommend you collect your poster right after the Poster Session, but no later than Friday, May 27th, 9 AM

Special note:

• Notifications for the competitive papers have been sent out to all authors on 09/03/22. If you have not received it (check your spam), send an email to Anne-Laure Marteaux (emac@eiasm.be).
• Notifications for the special sessions and the EMAC Doctoral Colloquium will be sent out in the coming days.

Inkpothub AOM Conference Membership Grant 2022

Inkpothub AOM Conference Membership Grant 2022 – Awards