As you know, we live in times of extraordinary change, warranting firms, consumers and communities to not only adapt but also participate as change-makers. On a social front, there is an increase in activism to promote diversity, equity, and inclusion in multiple sectors. On a technological front, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. 

On a public welfare front, the pandemic has exacerbated inequalities in income, education, and health yet led to many innovative business solutions. And on a political front, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront. Mark your calendar and plan to attend the 2023 AMA Winter Academic Conference in Nashville, TN, which will shed light on how firms, consumers, policymakers, and other stakeholders interact, adapt, and even thrive during these times of tremendous change.

If you cannot join Nashville, selected virtual programming will be available. More details will be made available this Fall.

Conference Co-Chairs

• Nita Umashankar      (San Diego State University)  
• Monika Lisjak            (Arizona State University)

Conference Tracks

Artificial Intelligence, Models and Methods Branding and Marketing Communications Consumer Behavior Digital and Social Media Marketing Diversity, Equity, Inclusion, and Underrepresented Consumers Global and International Marketing, Marketing Strategy Retailing, Sharing Economy and Customer Experience Sales Management and Personal Selling Sustainability and Wellbeing Special Interest Group (SIG) Programming

Submission Types

• Competitive Papers 
•  Posters 
• Special Sessions

How Do I Submit My Paper?

All submissions should be made electronically via the AMA’s online submission management system (Ex Ordo). If you have submitted to an AMA academic conference in the last year, you should be able to use the same username and password.

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Important Dates for the conference

Code of Ethics for conference

Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:

• Submission of the same (or substantially overlapping) manuscript, special session proposal, or working paper abstract to multiple themes is not permitted.
• Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions but can be listed as the co-author of multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.
• Submissions should not already be published in any journal or publication (including online journals, books, and book chapters). Submitting authors should monitor this issue carefully.
• Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.