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Dr. Kokil Jain is a Professor of Marketing at FIIB, New Delhi. She is a Doctorate in Management with over 18 years of experience in teaching and research. Her work has been published in top-ranked Journals, including – Journal of Business Research, Journal of Product and Brand Management, Journal of Consumer Marketing, Australasian Journal of Information Systems, Journal of Global Information Management, Online Information Review, to name a few.
She is also a Guest Editor for special issues like Journal of Business Research ( ABDC-A Ranked), International Journal of Information Management (A*), International Journal of Technology and Human Interaction (ABDC- B), and Journal of Promotion Management (ABDC- B). She and her team are also the recipients of the AIM-Sheth Foundation Research Grant 2020 in Marketing Strategy.
She has been awarded funding grants under AIM – SHETH FOUNDATION RESEARCH PROPOSAL COMPETITION 2020 on the topic “Charting the course for inclusive services: Perspectives from the differently-abled Guest Edited following Issues with Top International Journals Journal of Promotion Management ( Indexed: ABDC- B, SCOPUS) Special Issue – Promotion and Branding from the lens of Gamification in Challenging International Journal of Information Management ( Indexed: ABDC- A*, SCOPUS)
Special Issue – Gamification in Marketing. Journal of Business Research ( Indexed: ABDC- A, SCOPUS) Times Special Issue – Customer Engagement and Relationships in Multi-Actor Service Ecosystems. International Journal of Technology and Human Interaction (IJTHI) ( Indexed: ABDC- A, SCOPUS) Special Issue: Adoption of Big Data and Disruptive Technologies in E-commerce. consumers.”
YouTube Video Link:
In this video, Dr. Kokil Jain discuss about:
- Special thanks for the role of men and women in her life
- Her journey as a teacher and a researcher
- Marketing research ideas after post – Covid
- Productivity products
Know more about FIIB – FPM Program
http://inkpothub.com/fiib-fpm-efpm/
