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Digital marketplace has transformed every aspect of our lives. Data are the life blood of this marketplace and how that data are created, captured, and curated, is deciding the difference between today and tomorrow’s winners and wannabes.
CALL FOR IDEAS
Ideas on the conference theme in the form of Full Papers – Academic/Practitioner Research/Case Studies; Extended Abstracts – Work-in-Progress Projects; and Proposals for Poster Presentations, Video/ Film-based Presentations, and Panel/Round-table Discussions are invited.
The themes and sub-themes (not limited to) are below:
Data and Analytics
- Data Literacy and Visualizations
- Artificial Intelligence and Digital Engagement
- Unstructured Data and Analytics
- Global Data Governance
- Data Privacy – The Search for a Global Solution
- IOT and Analytics
- Blockchain and Cryptocurrency Modelling
- Big Data and Predictive Analytics for Sustainability
- Reducing Carbon Footprint through Data and Analytics
Marketing, Data, and Narratives
- Customer Experience Data and Implications
- Leveraging Data and Technology to Enhance Customer Experiences
- Understanding the Customer Journey
- Consumer Insight Mining
- New Methods and Models of Research in Marketing
- MarTech – Challenges and Opportunities
- Marketing Metrics
- The Role of Data in Communications
- Retailing Issues
- Social Media – Influencer Marketing, Search Marketing, Data Mining, Sentiments Analyses
- Search Engine Optimisation
Data, Business, Firm and the Society
- Data Driven Firm Cultures
- Data Driven and Analytics Education
- Investing in Data Analytics
- Finance-related issues and Fintech
- Data and the Government
- Economics and Econometric Modelling
- Big Data and the Society – Challenges and the Future
- Social Media Firestorms
- Any other data, business and the society topics
- Using Data Science for Sustainability; Analytics and the Society.
SUBMISSION GUIDELINES
- Full Paper Submissions: All full papers should include the title page, a structured abstract (max. 200 words), and the main text including figures, tables, and APA-style references. Minimum word count for full manuscripts should be 6000 words
- Extended Abstract Submissions: Extended abstracts (max. 500 words) for work-in-progress projects are also invited. We also invite proposals (max. 500 words) for poster presentations, and video/film-based presentations. Authors should confirm that their submission is entirely original and not already published/ presented; not submitted elsewhere for possible publication/ presentation.
- Full papers submitted in the conference should not be considered for review elsewhere
- Authors details should not be included in the submission file that the authors upload on Easychair
GUIDELINES FOR SUBMISSION: EXTENDED ABSTRACTS & FULL PAPERS
TITLE PAGE
- Title of the paper/ proposal
- Author name(s)
- Designation(s)
- Institutional affiliation(s)
- Email IDs
- Contact numbers
- Brief resume (Max. 100 words)
ABSTRACT
-
- Introduction
- Research Questions/ Objectives
- Research Methodology/ Process
- Results (Final/Interim) and Implications
- Keywords (Max. 6)
Note: Incomplete submissions will not be sent out for review
FORMATING GUIDELINES
- Title :Â Bold
- Font :Â Times New Roman
- Font-size :Â 12 Points
- Line spacing :Â Double
- Margin:Â One inch on all four sides
Select full papers accepted in the conference would be considered for publishing in the Journal of Creative Communications (Sage Publications) and ICMC Special Issue in the Journal of Strategic Marketing, subject to meeting the submission guidelines
IMPORTANT DATES AND DETAILS
NOVEMBER 15, 2021
LAST DATE FOR FULL PAPER/ ABSTRACT/PROPOSAL SUBMISSION
- Last Date for Full Paper/Abstract/Proposal Submission has been extended till November 15, 2021.
NOVEMBER 30, 2021
- NOTIFICATION OF ACCEPTANCE
          DECEMBER 5, 2021
REGISTRATION DEADLINE
Note: Further details and submission link will be sent on the registered email id once the participant completes registration.
REGISTRATION FEE
Online Participation
| USD $ | INR ₹ | |
| INDIAN DELEGATES | ₹ 2,999 | |
| RESEARCH ASSISTANTS/DOCTORAL SCHOLARS/ YOUNG INNOVATORS | $42 | ₹ 2,499 |
| INTERNATIONAL DELEGATES* | $110 | ₹ 7,999 |
*Interested Delegates From Countries With Special Needs Should Write To The Conference Committee Asking For Special Concession On The Fees
