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Prof. Deva Rangarajan is an experienced Associate Professor with a demonstrated history of working in the higher education industry with students and executives alike. He is currently a Professor of B2B Sales and Academic Director of the Masters in International Negotiation at IÉSEG School of Management. His expertise lies in Customer experience management, Pricing, Managing the sales force, and Servitisation of product companies. He moved from product selling to solution selling, marketing of services, and customer co-creation of services.
Prior to this, was working as an Associate Professor of Marketing and the Director of the Center for Professional Selling at Ball State University, USA. He has a bachelor’s in Mechanical engineering from India and a Ph.D. in Marketing from the University of Houston, USA. Prof. Deva inspires people and educates them in a fun and comfortable style.
In 2012, Prof. Deva Rangarajan won the IBM Faculty Award in the Sales and Marketing domain for his work on solution selling – a sales technique that focuses on offering solutions rather than highlighting product features. In 2012, Deva won the IBM Faculty Award in the Sales and Marketing domain for his work on solution selling – a sales technique that focuses on offering solutions rather than highlighting product features.
He spent 14 years as a professor at Vlerick Business School in Belgium. He also taught at the University of Cologne, SDA Bocconi –Italy and India, and Gordon Institute of Business Studies in South Africa. He worked closely with many companies to consult and deliver, customized programs. The list of multinational companies includes Iveco, Yanmar, Epiroc, Atlas Copco, Schneider Electric, Siemens, Philips, Johnson and Johnson, Medtronic, Aliaxis, Etex, Bostik, ING, BNP Paribas Fortis, Johnson Controls, Tosoh Bioscience, Doosan, Bekaert, Atlas Copco, AGC, SWIFT, Cummins, Vesuvius, etc.
Prof. Deva Rangarajan full video interview
The discussion in video with Prof. Deva Rangarajan cover the following points:
- Please share your research journey so far including experience from Chennai to America and Engineering to Marketing
- Any triggering experiences so far in your professional life
- Please share the scope of research in sales in these coming years
- Rapid-fire:
- a) One piece of advice you would like to give to your 20-year-old self.
- b) An advice you received from your teacher and you still follow.
- c) An advice, for the upcoming scholars
- d) How sales is a life skill?
- e) Article recommendation
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