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In conversation with Dr. Sheetal Jain.
Dr. Sheetal Jain is CEO and Founder of Luxe Analytics. She is a luxury market strategist, researcher, and consumer behavior expert. She holds a Ph.D. in Luxury Consumer Behavior from Aligarh Muslim University. Her research work has been published across several international and national refereed research journals, books, and other reputed publications. She has been widely covered across print, electronic, and digital media as a thought leader in the luxury domain. She has also introduced luxury marketing programs across leading institutions in India. In addition, she has conducted luxury industry related market research studies, workshops, and training programs for leading corporations and business schools. She has been honored with the ‘Outstanding Paper’ award by Emerald Literati Awards 2018. She has been appointed to the Editorial Review Board of the ‘Journal of Consumer Behaviour’. She has done an executive program on ‘Luxury Retail Management’ from ESSEC Business School, Singapore.
Time Stamping
00:10 Introduction
01:30 Background and research interest
04:54Â Bringing Luxury Research in PGP teaching
06:04 Cases on Luxury Market and Brands
06:55Â Mantra to Manage multiple roles
08:42 Type of papers in Luxury Research
10:47 How does blogging help in writing research papers?
11:55 What helps more: reading or observing?
12:40 What motivates her to remain focused and determined?
13:35 How do you face rejection?
15:05 What are your future plans?
She has done executive program on ‘Luxury Retail Management’ from ESSEC Business School, Singapore.
She has been honoured with the ‘Outstanding Paper’ award by Emerald Literati Awards 2018. She has been appointed to the Editorial Review Board of ‘Journal of Consumer Behaviour’.Â
