All about FPM | Dr. Sheila Roy | SPJIMR

Introduction

Prof. Sheila Roy is an Associate Professor of Operations Supply chain management and Quantitative methods at SPJIMR. She has been fortunate enough to be a part of start-up initiatives within organizations – from launching the Bombay chapter of an E-commerce consulting firm in 1999 to developing the doctoral program in SPJIMR Mumbai in 2017 and many more in between.

She teaches courses in Operations and Marketing related to E-Business, Marketing Analytics, Quantitative Methods, and Business Research Methods. Her research work has been published in the International Journal of Service Operations Management (IJOPM), IJQRM, IJSS, Indian Statistical Institute (ISI), Industrial Engineering and Engineering Management (IEEM) and ANZMAC conferences.

Her research interests span E-commerce, Direct-to-Consumer(D2C) Brands, digital supply chains, and Data-driven decision-making.

At SPJIMR, she is the pioneer to set up the Fellow Programme in Management (FPM) for 5 years. She also co-managed the Admissions process for the 2 Year PGDM program.

She calls herself a Professional Triber who works with multi-functional teams in various organizations and helps them execute projects in space of digitization and analytics.

 

Education

• Indian Institute of Technology, Bombay, PhD, 2010 – 2015
• Indian Institute of Management, Bangalore, PGDBM, Business Management, June 1997 – February 1999
• Jadavpur University, Bachelor of Electrical Engineering, Electrical Engineering, June 1990 – May 1994

 

Areas of Research Interests

• E-business and Digital Supply Chain
• Data-driven Decision Making with Behavioural/Transaction Data
• How Entrepreneurs can leverage E-commerce platforms such as Shopify or Amazon/other E-tailers to scale their business

 

Courses

• E-business  Logistics and Fulfillment ( focussed on Operations and Supply Chain in E-Commerce)
• E-Commerce (Focussed on Advertising, Product Management and Category Management)
• Marketing Analytics
• Quantitative Methods

 

Experience

• Management Consultant – E-business and Analytics – July 2009 onwards
   
• TATA-AIG General Insurance Co. Ltd. – January 2002 to June 2009
  • Head, Database Marketing and Business Intelligence – 2007 to 2009
  • Head, Office of the Customer – 2005 to 2009
  • Manager, Renewals Preservation Unit – 2002 to 2005
     
• Orbit-e Consulting – April 2000 – December 2002
  • Business Analyst and Relationship Manager
     
• Cambridge Technology Partner – May 1999 – April 2000
  • Business Analyst and Relationship Manager
     
• CMC Limited, Kolkata, July 1994 – May 1997
  • Relationship Manager

About FPM at SPJIMR by Dr. Sheila Roy

Research and Publications

• Roy, Sheila, and Renuka Kamath. “Born on the internet, how should Suta grow?.” Emerald Emerging Markets Case Studies (2020).
• Roy, Sheila, and Indrajit Mukherjee. “Integrated approach for evaluation of service quality in the multistage sequential utilitarian service process.” International Journal of Quality and Service Sciences (2018).
• S. Roy and I Mukherjee (2016), ‘ The Excellence Grid –A Tool to Identify Attributes that Drive Service Excellence’, International Journal of Quality & Reliability Management. Accepted
• S. Roy and I Mukherjee, ‘A Case-based Approach for Modeling Process Elements and Overall Service Quality Perception’, Presented and published in proceedings of 2012 IEEE International Conference on Industrial Engineering and Engineering Management, Hongkong, December 2012, pp.1528-1532.
• S.Roy, I. Mukherjee, S. Sikder, S. Bera,’ Service Quality Evaluation of Multi-Channel Service requests Using Mahalanobis- Taguchi  System’,  2nd International Conference on Robust Quality Engineering, January 2017, (*Awarded Best Paper*). 
• S. Roy, ‘An Implementation Perspective of Customer Lifetime Value for E-Tailers’  MARCON 2016: 4th International Marketing Conference, December 22-24, 2016, IIM Calcutta
• S. Roy, S Kushwaha, and I Mukherjee, ‘Parameter Estimates in Proportional Odds Logistic Regression Model using Bias Correction Method for Modelling Service Quality Perception’, International Conference on Quality, Reliability and Operations Research (ICONQROR – 2013), Indian Statistical Institute, Mumbai, January 2013.
• S.Roy and K Rakshit ‘Antecedents for Misseliing in Financial Services’ ANZMAC 2013, December 2, 2013.
• Sheila Roy on ResearchGate

 

Additional Information

Linked in Profile: linkedin.com/in/drsheilaroy

Twitter: drsheilaroy

 

Blogs

• Using Twitter for Class Participation
• The Strangest Referral Programme — Sarda Farms

 

Academic area

Operations and Supply Chain Management

 

Other important blogs

http://inkpothub.com/v-nagaraj/