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Prof. Kiran Pedada is an Assistant Professor of Marketing and a BAT Research Fellow at the Indian School of Business (ISB). Kiran focuses on two streams of research – inter-firms relationships and growth and marketing transformation for digital environments.
He teaches B2B Marketing and Business Analytics at the ISB. He is also on the faculty of the Goldman Sachs 10,000 Women Ambassadors Programme. Prof. Kiran earned his Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University.
Prior to getting his Ph.D., Kiran Pedada worked in management consulting and corporate strategy. In this video, he takes us back to memory lane when he took Professor Hunt’s Marketing Theory seminar. He discusses how as a student from an engineering background, philosophy of science and marketing were alien concepts to him. But, with time he understood their applications.
Research Program – Strategic Marketing
Focus Area 1: Inter-firm Relationships and Growth
- Marketing Alliances
- Governance Choice
- Brand Acquisitions
- Emerging Markets
Focus Area 2: Marketing Transformation for Digital Environments
- AI Adoption
- AI Acquisition
- Digital Platforms
- Emerging Customer Orientation
Publications and Teaching cases
You can check all the details here